How To Create A High-Converting Landing Page?

Creating a high-converting landing page is not easy. This is why so many business owners opt for ‘done for you funnel.

 

If you look at the success landing page examples, creating one won’t look too complex. However, when comes to actually doing it, things get trickier. There’s a lot to take care of if you want the landing page to attract, engage and convert adequately. This is perhaps why so many business owners opt for ‘done for you funnel’.

 

So, if you’re not experienced at this or want optimized returns, it’s always best to hire professionals and let them create you a landing page that integrates well with your sales funnel. But then if you’re a DIY-ninja, here are few tips to set up a high converting landing page:

 

1.       Define a purpose

 

The landing page must have a purpose behind. What exact goal do you want to achieve here? This goal must be in sync with your at-large sales funnel. Although it depends on your business model and target audience, it’s always a nice idea to AVOID creating landing pages just to collect emails. For emails, simple pop-ups or sliders on the website are more than adequate.

 

2.       Use the right tool

 

There are many landing page creators out there. You need to choose the right one. ClickFunnels is recognized as one of the top ones, but sure it has a handful of good alternatives. Know what kind of features and facilities you want and then choose the right tool accordingly.

 

3.       Good content is the key

 

Your landing page will convert only if it has good quality contents. And the contents mustn’t be sales-centric or promotional as it has been believed to be all this while. What you write must be empathetic and engaging—addressing the needs and problems of the visitors like a friend and NOT as a salesman. Also, the page must not be too wordy. It must have a perfect balance between written and visual contents.

 

These are 3 very basic but powerful tips that will help you create high-converting landing pages. But again, if things look complicated or difficult, you’re better off hiring professionals for the task.

 

Visit this page for more information on website goals conversions and about what is Clickfunnels.

 

Read more articles about ClickFunnels vs Kartra here at - http://www.imfaceplate.com/RyanCarter/which-one-is-better-clickfunnels-vs-kartra